BriefingDevelop an number of brand activation and pr-events, expressing Rémy Martin’s reputation as the global #1 premium Cognac brand.
InsightLink up a series of individual local events, using ‘synergy’ budget to develop a unique brand space with international wow-appeal.
Concept
We found the perfect location to create a memorable experience for Rémy Martin, targeting a number of very experienced ‘consumers’.
A place that breaths the atmosphere of the cellars at Domaine du Grollet.
A long-forgotten dusty but stunningly beautiful and authentic mid-seventeenth century cellar that is located under a bridge crossing one of the canals, right in the historic centre of Amsterdam.
We turned the space into a temporary brand embassy that brings to life key product and brand attributes in an exclusive, prestigious and storytelling-worthy way.
The space’s spectacular interior takes its design cues from the rich history of Rémy Martin and Cognac tradition, re-interpreting them in a contemporary way.
R.M. hosted several unique specific target-audience events, under which the launch of the Black Pearl, the very essence of luxury and exclusivity.