Briefing Design the well known biennial Dutch design book for ’06-‘07.
Insight Let’s create a truly valuable book by provoking a discussion of “what exactly is Dutch Design?”
Concept The Dutch Design books are published every two years, showing an uncensored cross-section of the current state of affairs in Dutch design, representing over 300 agencies. We created the concept and design for the 2006/2007 edition. This edition’s nearly 1000-page set is all about the question: “What exactly is real Dutch Design?” We asked various key players in different design areas this very question – from Stefan Sagmeister and Wim Crouwel to Anton Corbijn and Marc Newson. You will find their answers and thoughts in Real Dutch Design 0607, together with the most recent work of more than 300 Dutch design agencies. The set consists of two books and is all about contrast in material and contrast in design – fluorescent plastic combined with basic cardboard binds the pages together. Between these contradictory extremes, everything is possible. Real Dutch Design can be read from either side, and is published in a Dutch-German-English edition.