Briefing Create a monthly retail campaign for Nike’s exclusive-for-Foot Locker products.
Insight Let’s celebrate the beauty of the shoes by creating a very ownable aesthetic world for them.
Concept We created retail campaigns for Nike Europe to communicate the Foot Locker exclusives in-store on a monthly basis. Foot Locker is the European sport fashion retailer for sneaker people that offers a unique selection of Nike products. Each campaign connects the consumer lifestyle to the unique characteristics of the product and creates the right balance between design and message. We worked together on the campaigns with illustrators, photographers and designers, finding the right design approach to communicate the collection on a monthly basis.