Briefing Create retail objects, POS materials and retail communication
Insight Add experience to the environment.
Concept
Levi's® iPod denim Massive three-dimensional objects were designed to showcase the Levi’s® RedWire™ DLX iPod jeans. The enormous fully operational headphones and integrated iPod enabled the consumer to test the jeans’ unique features. Referring to the stitching of the Levi’s® RedWire™ and the iPod Headphone, a white wire was the lead in communication.
Levi’s® RED™ retail objects The Levi’s® RED™ collections’ theme was applied to objects that were placed in premium and flagship stores across Europe. We created a ‘customized dressing table’ with lipstick, statements carved into wood, sleazy Polaroids, aspirin, panties and other symbols of ‘Lost Innocence’ revealing the owners’ F*ck You mentality.
Levi’s® Vintage Clothing™ 'We Conserve’. By showing icons from the recent past, Levi’s® emphasizes its strong heritage. For Levi’s® Vintage Clothing™, we created an object consisting of three provocative pieces from the sixties. One of them was a Levi’s® garment kept in formaldehyde.