Briefing Outlet owners in the high-end food & beverage industry reject ordinary branded items in their classy bars, clubs, hotels or restaurants. Create a top-notch line of visibility items that matches their exclusive environments.
Insight We have to create a line that is seductive and stylish, expressing quality and luxury.
Concept The Heineken Black line, consisting of black high-gloss cubes, met the identity and positioning of the top-end outlets. With this global line of high-end visibility items Heineken offered subtly branded design objects that were not only functional, but truly matched their environment. This line enabled the outlet owners to create a unique atmosphere in their high-end bars, clubs, restaurants and hotels all over the world. The collection was designed to make a quality statement, being both seductive and stylish, with a black glossy appearance and a dark green coated interior.
(Created in cooperation with Heineken International, a selection of international outlet-owners, Dick Koopman and Studio Stallinga)