Briefing Re-styling and communication of the Amsterdam International Fashion Week.
Insight From fashion week to fashion statement.
Concept We started with the re-styling of the logo (= identity) and took it as a point of departure for the visual language and style of the brand and communication. This strong typographic recognizable visual style was applied on all kinds of media. Secondly, we took fashion in Holland in a broad sense and invited top Dutch fashion photographers of the past, the present and the future to contribute to the Amsterdam Fashion Week Paper. Viviane Sassen, Marcel Christ, Jan Welters, Maurice Scheltens, Paul Huf, Petrovsky & Ramone, Barrie Hullegie, Marcel van der Vlugt, Wendelien Daan, Freudenthal/Verhagen, Peter Jeroense and others were so unbelievably kind to take on the invitation and send us their work for publication. The richness of the content made the Amsterdam International Fashion Paper into a wanted and loved item. Next to this we created the identity and all the communication, from invitation and signing to outdoor and ads, making one huge statement.