Briefing Launch the first Nike Sportswear collection through a temporary pop-up store, a dedicated exhibition space and visibility at key sneaker destinations in Amsterdam.
Insight Designed for sport, re-mastered for life.
Concept Nike Sportswear Pop-up store: Nike introduced their first Sportswear collection at August 8, 2008. Unique temporary stores were opened in each Olympic city of Europe. We designed, realized and opened the Amsterdam edition, within 6 weeks. A stand-alone cube with a massive light statement houses reclaimed wooden objects, walls, counters and installations inspired by traditional gym appliances. Separate areas are dedicated to the Olympics and Nike ID.
Nike Sportswear in 290SQM: Down the rabbit hole! 17SQM of exhibition space in 290SQM. An unexpected little surrealistic world, dedicated to Nike Sportswear. Classic gym appliances become dreamy objects, frozen in time. The space is dominated by aqua green, the color of original American High School gyms.
Nike City Attack: We designed custom-made in-store and window installations for Amsterdam top sneaker stores (Patta, Concrete, 8cht, 290sqm). It was combined with local artist's interpretations of Nike Sportswear.